Executive Director Lindsay Jacobs recently spoke with Campaigns & Elections about Majority Money and our comprehensive, data-centric approach to fund-raising.
On Majority Money’s focus:
“We want to focus on building lists that are specific and unique to each one of our clients and not taking lists and forcing them to work for our clients.”
On Majority Money’s approach:
Jacobs noted that when it comes to small-dollar fundraising online, “audience building is really important. It takes time.”