This past November, our very own On-line Fund-raising Specialist Krista Carter was a featured speaker at The Leadership Institute. From easy goals to simple steps, Krista shared her expertise in building trust, coordinating e-mail campaigns, and finding real success when it comes to on-line fund-raising.

Here’s what Krista had to say.

On Goals
People give to people. Your email list is the most valuable asset you will have.

On Laws to Follow
Don’t be afraid to ask. Test until you find what works. Be personable and conversational.

On Testing
Data is your best friend. Don’t be afraid to challenge your own assumptions.

When you follow Krista’s guidance, you are putting yourself in a position to fund-raise for the win.

Ready to implement a full-service fund-raising solution? Contact the Majority Money team today.

Way to go, Krista!