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Fundraising During the COVID-19 Pandemic: Your Donors and Digital

Like we discussed in “Reaching Your Target Audience”, your donors have come to know and trust you over a long period of time. They have joined you on this journey and believe you are the best candidate to lead them through the good times and the bad times.

With the COVID-19 pandemic changing the landscape of our everyday lives, there’s never been a more important time to prove to your supporters that you are the right choice.

Here are some tips for maintaining consistent communication, maintaining trust with your donors, and ensuring they’ll be with you when it’s time to push in your election’s final stretch.

E-mail Marketing

Your existing donors need to know that you’re prepared to lead the way in difficult situations. Now is the perfect time to send a consistent wave of e-mails to your supporters and update them on what is happening in the community, how the pandemic should be addressed, and how they can help.

Digital Advertising

Adults in the U.S. spend an average of 6 hours per day with digital mediums. Our team of fund-raising specialists will make sure your message reaches your targeted audience in the most cost-effective manner.


There is no substitute for peer-to-peer relationship building, and this is a great opportunity to personally contact your supporters and build trust.

National emergencies have a way of underscoring the need for strong, resilient leadership. Your donors will be watching to see how you respond, so think of this as a test-drive and use these strategies to prove you’re the right person for the job.

Contact our team to get started!