Old Doors, New Doors
When one door closes, another one opens.
So it is with the end of another political cycle. As the holiday season begins, the ’19-‘20 political season draws to a close and the door opens to the new opportunities and new races ahead in the ’21-’22 cycle.
What now?
Now we start building your organization and laying the groundwork for success.
As we saw in the unpredictable year of 2020, early preparation was key to dealing with the ups and downs of lockdowns, quarantines, and shifts to messaging.
KEY TAKEAWAY: Anyone who wants to win in the next political cycle needs to start now.
First, Say “Thank You”
A simple “thank you” goes a long way to building lasting relationships. Your existing base is the foundation of your new, expanded base in ’21-’22.
Thank everyone – volunteers, donors, campaign staff, vendors, elected officials, business leaders, family and friends – who helped you through this political cycle.
Whether you won or lost in 2020, your supporters deserve to hear from you, share in your successes, and know defeat is not the end of the fight for the Bigger Picture.
Be Clear on Your Future Goals
Sure, “win” is at the top of your list of goals, but you won’t get there without hitting myriad smaller goals along the way that build to that ultimate victory on Election Day.
Define your individual goals from today to Election Day. Ask yourself:
- How much money do you need to raise in total?
- How much money do you need to raise each quarter?
- How many new donors do you want to add to your email list?
- Do you plan to take part in revenue sharing agreements or list rentals?
- Do you have the infrastructure set up you need to be successful? (Online payment processor, website, donor database, email platform etc.)
Elections are a slow, uphill climb. Having clearly defined steps along the way will help ensure you are building a solid foundation that allows you to navigate twists and turns while advancing toward your ultimate goal of victory.
Map Out a Path to Achieve Those Goals
You know what you need to do. Now the hard work begins. The best place to begin fundraising for the new cycle is with last cycle’s file.
Keep talking to those people. Keep them engaged. Even when things are quiet, reach out and stay front-of-mind.
New opportunities await in ’21-’22. Keep those doors open by taking action today.
Strengthen your existing relationships, build new ones, and use time to your advantage.
Majority Money develops data-driven solutions that can help you map out a pathway to achieve your goals. With our full-circle approach to fundraising, our team can help you not only identify prospective donors, but target them with effective messaging and ultimately convert them into donors. Contact us today to learn more and get started.