The 2020 general election proved to be one of the most energized in history.
Will 2021 and 2022 campaigns be able to capitalize on and harness that energy going forward?
That’s the big question now as the cycle comes to a close.
Majority Money’s Lindsay Jacobs Seti weighs in on what’s ahead in Adweek:
Lindsay Jacobs Seti, executive director at fundraising solution platform Majority Money, said both campaign strategies derive from the idea of the “neverending campaign cycle” that began after the 2016 U.S. presidential election, which saw political campaigns move away from the concept of only raising money in an election year to a continuous online push.