Our team recently shared some tips on what to do post-Election Day, including the importance – and value – of saying “thank you.”
Today, Majority Money Executive Director Lindsay Jacobs Seti joins the discussion at Campaigns & Elections to share more about how campaigns can keep their hard-earned lists “warm” and engaged through the more politically-quiet holiday and winter months.
“’If there’s a lesson from 2020, said Jacobs Seti, it’s that ‘being quiet for six months does much more harm than good. It’s much better, even if it’s on a reduced scale, to keep that list warm.’”
Read the full Campaigns & Elections article here.