How creative can you be with data?
Very, says Majority Money Executive Director Lindsay Jacobs Seti in Campaigns & Elections, “How Creative Choices Made 2020 a Banner Year for Fundraising Mail.”
When we hear “creative,” we think of the art, the hook, the colors, and the words that combine to create “the image.”
But data itself is an art form, and 2020 proved that creatively using data to match an emotionally impactful message to the person, whether via direct mail or digital, can lead to better results for campaigns.
“From a creative standpoint, my big takeaway would be that you can be as cutting edge as you want to be, but at the end of the day, data drives our decisions in terms of what works and what doesn’t.”
Read more in Campaigns & Elections.
For help getting started on using data to improve your fundraising, contact the Majority Money team today!