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List Rentals and Revenue Sharing – What’s the difference?

Posted on June 9, 2021 by Majority Money

There are endless ways to expand your reach and put your message in front of a wide variety of audiences. The majority of campaigns and organizations are familiar with Facebook and how it can help build a list – but turning those new leads into donors is a delicate process.

What if you could take your message directly to KNOWN donors? Say hello to List rentals and Revenue Sharing agreements. You may have heard of them, but what’s the difference?

Our team is here to set the record straight.

List Rentals

Hundreds of lists consisting of known donors have been built by other campaigns and organizations in previous years using specific messages. These donors could have contributed to an issue advocacy group pushing a certain topic, or perhaps just a political campaign with like-minded values. Regardless, the “list broker”, or the one who owns the list, will be able to provide insight into whether or not your message will generate funds.

While expanding your reach to known donors, gaining access to this new audience comes at a price. List rentals can range from $500 to several thousands of dollars per send. BUT, beyond the up-front cost, each and every dollar you raise and new lead generated is 100% yours going forward, and you can keep them in your list for as long as they want to be a part of your effort.

Revenue Sharing Agreements

Like list rentals, revenue sharing agreements allow you to engage an audience that was created by another campaign or organization. Also like list rentals, the list broker will have a good idea of if your message will resonate with the list.

One difference, though, is the list owner will receive a portion of the dollars raised by your efforts. This can range from as high as 90% owner/10% your organization or even 60%/40%, but there are typically no upfront costs to engage with the list. The success of the list owner depends on your success, so they will do everything they can to set you up for the best ROI.

Now is the time to try your hand at reaching an audience of known donors.

Reach out to the Majority Money team today to learn more and get started!