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How creative can you be with data? Very, says Majority Money Executive Director Lindsay Jacobs Seti in Campaigns & Elections, “How Creative Choices Made 2020 a Banner Year for Fundraising Mail.” When we hear “creative,” we think of the art, the hook, the colors, and the words that combine to create “the image.” But data

Harnessing Energy The 2020 general election proved to be one of the most energized in history. Will 2021 and 2022 campaigns be able to capitalize on and harness that energy going forward? That’s the big question now as the cycle comes to a close. Majority Money’s Lindsay Jacobs Seti weighs in on what’s ahead in

Today, Majority Money Executive Director Lindsay Jacobs Seti was featured in the latest article from Campaigns & Elections regarding political fund-raising during the COVID-19 Pandemic. Here’s what Lindsay had to say: On Staying the Course “Everyone is a little bit panicked right now, but this doesn’t fundamentally change the course of how fundraising works. The

Executive Director Lindsay Jacobs was a featured panelist at CampaignTech Innovation Summit this past November where she shared her insights on the state of Republican digital fund-raising. Here’s what Lindsay had to say. On Communicating with Your Donors You need to keep your list warm, don’t talk to them only when you need money. Keep

This past November, our very own On-line Fund-raising Specialist Krista Carter was a featured speaker at The Leadership Institute. From easy goals to simple steps, Krista shared her expertise in building trust, coordinating e-mail campaigns, and finding real success when it comes to on-line fund-raising. Here’s what Krista had to say. On Goals People give

Executive Director Lindsay Jacobs recently spoke with Campaigns & Elections about Majority Money and our comprehensive, data-centric approach to fund-raising. On Majority Money’s focus: “We want to focus on building lists that are specific and unique to each one of our clients and not taking lists and forcing them to work for our clients.”